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Cloud BCP – PAYG Disaster Recovery

Most IT organizations are at most near a point of having virtualized their enterprise application estate

As we have been finalizing our upcoming webinar Cloud BCP, it struck me how much it is the perfect use case to explain the core value and trend of Cloud Computing, to non-technical and senior executive types.

With so much hype it can be difficult to cut to the chase, and so that’s why I think ‘PAYG Disaster Recovery‘ is such a powerful brand idea for it, because:

i) it’s all about tapping into a wide availability of low-cost commodity IT that is consumable on an elastic, utility basis, and

ii) it’s a really great ‘first step of a long journey’.

In other words most IT organizations are at most near a point of having virtualized their enterprise application estate, they’re not yet ready to just migrate and run them all in a remote data-centre, for all kinds of reasons but most notably latency and security.

However equally if you ask many of them how prepared they are for disaster situations then you open up a can of worms that presents on scenario where it could add immediate practical value, because it’s a very difficult and expensive area. In some cases a DR plan can see you building an entire duplicate of your existing data-centre across town, costing millions of dollars, where it just sits idle in case you need it.

Of course you need it, the impact of not being prepared can be the loss of your entire business, however what Cloud is driving is a new capability in the market, one that leverages virtualization and this widely available commodity IT, so that you can achieve the same preparedness, but via a dramatically lower cost model.

Some organizations don’t even have any kind of fail-over facility, because the cost of entry to this solution begins so high, so there’s a very large market there with a latent pain that these new Cloud BCP capabilities can open up.

Once organizations take this first step they’ll then be ‘bitten by the bug’, ie. they’ll have used the Cloud in a practical way to solve an immediate business problem, and will continue to do so in many other ways…

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